In February of this year, Google® released yet another update to their system called Panda. The aims of Panda are simple, remove poor quality sites from the top of Google’s results pages. What is crazy is that many business owners are just now putting 2 and 2 together. So, what does this mean to you as a business owner or publication manager? The aim of the update is noble, but the results to your ranking could be disastrous.

(Part 2 of "Best Practices For Advertiser Driven Email Blasts")

First, I would advise that when you acquire an email address, you add them to 2 lists, one for editorial and one for sales. You can do this by stating this clearly when the user signs up. For example, "By subscribing to the above e-Newsletter, the publisher may periodically send you offers that are related to the topics covered in our magazine. Your email will be protected by our observance of a dual list sending system allowing you to remove yourself from sales offers at any time and still receive our editorial e-Newsletter."

I am often asked by my clients how to explain to an advertiser about banner ad rotation. In the most common scenario, an advertiser will call and will say that they have refreshed your web page and do not see their ad running. Or, they have to refresh every 20 times to see their ad and their competitor is getting more ad views.