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Many magazine publishers have asked me about the rules of engagement when it comes to selling Tweets or updates to their Facebook fans. The FTC is clear about parts of this question. But, not about other parts of this revenue strategy. One thing I am very clear on is how to treat your online readers if you want to make the most of selling social media.
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Today, my wife Andre' and I celebrate 15 years of marriage. Yes, she must be a saint to have put up with me for that long... I hear ya. Looking back I asked myself, what has kept us together? Keep in mind, I am no saint and I have made many serious errors over the last 15 years. But, saint or not, I feel there are many foundational things that have kept us together for the long haul.
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Buying books and mags for the iPad saved me $19 last month. HOWEVER...On my last vacation, I had my iPad with books and magazines loaded. I must admit, as the "internet guy", it seemed like a natural step for me or perhaps a mandatory step to move to the iPad. For me, the perceived ease of use was offset by the "experience"...
10 Reasons Why I Am Not Taking my iPad on my next vacation...
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Email newsletters are quickly becoming an important part of all magazines online plans for revenue success. But, the standard e-Newsletter promoting your magazine/online editorial is not enough to draw in big advertising dollars. Here are 5 tips to e-Newsletter success used by magazine publishers across the nation.
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A common question I get is about email newsletter compliance. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Like most laws, there are pages and pages of political jargon and mumo-jumbo. So, what do you, as a business owner, need to know?
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Social Media is not a buzz word. Sure, Facebook fans are now "likes" and Tweet is now a verb, but all in all most business owners struggle with one simple fact, how do I make any money with social media?
Here are 10 tips to get you started.
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The Internet can be your best and worst enemy. In today’s age of immediate access, a quick search on Google is what people refer to as “research”. I was recently working with a business client on a start up business.
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Internet Consulting 
