QUESTION: "I am putting together my marketing plan for next year, I'm just curious of your thoughts and opinions on how important is print advertising to my overall campaign?" - Steve, Thousand Oaks, CA
ANSWER: Well, you know what's very interesting is that you may think that as the internet consultant that I might tell you that print is dead. But, I'm here to tell you that, I believe it is NOT. As a matter of fact, there was a Dynamic Logic study done just last year that actually tells us that if you run in more medias than one, you can actually increase your ROI from your advertising campaigns by as much as 35%.
So, what does that mean? If you're putting together a strategic marketing plan for next year, you'll want to include social media, internet advertising, and if you're in a local market, you might want to include TV and radio advertising. But you definitely want to heavily consider print advertising.
Why is that? Well the Magazine Publishers of America (MPA) has a handbook they put out each year and actually has some great statistics in it. Did you know that magazine readers are actually the largest contributor to social networks. Magazine readers and magazine ads outperform primetime television almost 6-1 in some cases. Magazines are a vital part of most large scale marketing plans.
So don't ever think to yourself, "Wow, I'm going to stick all my eggs in just the Internet basket." The Internet is great. But if you really want to see some great return on your investment, you need to stick with some traditional advertising media like the television and magazines.
I hope this was a good answer to your question. I know it's not what you expected from the Internet guy. I am Internet consultant, Ryan Dohrn, happy to answer your questions or be involved in the strategic marketing or Internet strategy planning for your company.
Thanks so much for taking a listen to this question. Maybe you have questions you'd like to send in, I'll be happy to answer them for you. You may send your questions to:
. Remember, I'd love to be your Internet consultant and help your company. Our first 30 minutes together is absolutely my gift to you, FREE OF CHARGE.
Internet and management guru Ryan Dohrn covers topics from getting your Web site listed with search engines to making money with little or no web traffic. Plus, how to be a manager without being a jerk! Business owners rely on the expert advice Ryan delivers.